FA Qualified · DBS Checked · First Aid Trained
Grassroots coaching for boys and girls aged 4–12 across Hathern, Sutton Bonington and East Goscote. Small groups, qualified coaching, and a genuinely fun way in.
First session is always free — no obligation.
About JMD Coaching
JMD Coaching was founded by Jake Maden, an FA qualified coach with academy-level coaching experience, DBS checked and first aid trained. JMD runs weekly sessions across three local venues plus holiday camps throughout the year, built around one simple idea: kids play best — and improve fastest — when they're enjoying themselves.
Every session mixes ball mastery, striking and game-based learning with a genuinely warm, patient coaching style — built for children trying football for the very first time, right through to those ready to push their technical game further.
What we offer
From a child's very first touch of a ball to focused 1-to-1 technical work, every JMD programme is FA-qualified coaching in a small-group setting.
The perfect introduction to football. Fun-focused sessions building ball mastery, striking skills and confidence — for children brand new to the game or playing for the very first time.
For players ready to go further. Sessions build technical skill, tactical awareness and match understanding through small-sided games and realistic match scenarios.
Personalised, focused coaching for players wanting to accelerate their game — one-to-one or in small groups of 2–6 players, led by former academy-experienced coaching.
Where & when
Three venues, three kick-off times. Pick a venue below to see the full schedule.
📍 Hathern FC, Pasture Lane, Hathern, LE12 5LJ
📍 Sutton Bonington Playing Fields, Main Street, LE12 5PE
📍 Brooksby College 3G Pitch, Brooksby, Melton Mowbray, LE14 2LJ
First session free at every venue · £15 registration fee applies from your second session
School holidays
Full days of football (and multi-sport variety at Easter) during the school holidays. Early bird drop-off available at most camps.
3-day football camp
At Sacred Heart School · £25/day or £60 for 3 days
Pasture Lane, Hathern · £25/day or £60 for 3 days
3 separate weeks · ages 5–12 · £25/day, £60 for 3 days — book all 3 and save £15
Camp days typically run 9:30am–3:00pm, with early drop-off from 9am for £2.50. Bring a packed lunch, water bottle and weather-appropriate sports clothing.
Book a camp placeWhat parents say
“We had previously tried two other football groups for my four year old, who struggles to settle and find his confidence — neither lasted more than a few sessions. At JMD Coaching he settled straight in and is loving football, thanks to both coaches being welcoming and friendly. The kids are coached in a fun but grown-up way, rather than just games with little to do with football. Looks like we've found the group we'll be staying at.”
“My four-year-old son attended the Easter Sports Camp with Jake, and he absolutely loved it. I highly recommend it! Thank you for everything.”
In the community
Beyond coaching, JMD Coaching sponsors local players and clubs — from Man of the Match awards to season-long player sponsorship. Supporting grassroots sport in all its forms is part of what we're about.
Get involved
Message us on Facebook or Instagram, drop an email, or call directly — we'll find the right session for your child.
